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Campanha Hortifruti/Natural da Terra anual "Frescos"

Paula Novaes
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Desafio: Criar uma campanha para o Hortifruti/Natural da Terra para divulgar que além de produtos FLV pelo qual eles são conhecidos, existem outras categorias como Peixaria, Açougue, Padaria, entre outros e que todas elas tem produtos tão frescos como as frutas, legumes e verduras já conhecidas pelo consumidor.

Duração da Campanha: Anual 2023

Peças: 
PDV: Display de loja, Mobile, Wobbler, Faixa interna, Folhetos, Stopper.
Embalagem: Embalagens de salada, sacolas.
Mídia OOH (Out of Home): Banca de Jornal, Metro, Bikedoor, Paineis de Led.
Peças para divulgação de novas Lojas.
Anúncio: Páginas sequenciais Revista Ela- do jornal o Globo.


NOVA CAMPANHA NAS RUAS DA CIDADE:​​​​​​​​​​​​​​
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campaign Advertising brand identity billboard banner Social media post visual identity Food Campaign Supermarket supermercado
campaign Advertising brand identity billboard banner Social media post visual identity Food Campaign Supermarket supermercado
campaign Advertising brand identity billboard banner Social media post visual identity Food Campaign Supermarket supermercado
campaign Advertising brand identity billboard banner Social media post visual identity Food Campaign Supermarket supermercado
campaign Advertising brand identity billboard banner Social media post visual identity Food Campaign Supermarket supermercado
campaign Advertising brand identity billboard banner Social media post visual identity Food Campaign Supermarket supermercado
campaign Advertising brand identity billboard banner Social media post visual identity Food Campaign Supermarket supermercado
campaign Advertising brand identity billboard banner Social media post visual identity Food Campaign Supermarket supermercado
campaign Advertising brand identity billboard banner Social media post visual identity Food Campaign Supermarket supermercado

MATERIAL DE PVD PONTO DE VENDA​​​​​​​
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DISPLAY DE RECEITAS NA LOJA

EMBALAGENS:
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REVISTA DE DOMINGO do JORNAL O GLOBO
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Anúncios sequencias Revista Ela do Jornal O globo

Novas lojas- Inauguração
- Tapume de loja
- Ação no Metro próximo a loja a ser inaugurada
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Anúncio em estação próxima ao local de inauguração
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No digital - Instagram
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No telão 
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Na Ponte Rio Niterói
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Ação no Metro do Rio
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Case Campanha

Adesivos
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Desdobramentos da campanha

Campanha Semana Santa/ Páscoa
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Desdobramentos Dia das Mães​​​​​​​


Desdobramentos Festa junina
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Cliente: Hortifruti / Natural da Terra
Agência: Binder
Ano: 2023

Campanha Hortifruti/Natural da Terra anual "Frescos"
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Paula Novaes's profile
Rio de Janeiro, Brazil

Campanha Hortifruti/Natural da Terra anual "Frescos"

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